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CAPiTA Microsite Exploits Social Media Campaigns
Blue and I talked about doing a microsite this year to show off some new product and drive more traffic tour Social sites like Twitter and Facebook - hopefully meet some new faces.
In the traditional CAPiTA fashion - the microsite is full of oddities and glorious colors. We took most of the graphics straight from this year’s assets including posters, hang tags and catalog.
Here is a link to the site - notice the URL - fun stuff:
http://www.capitasnowboarding.com/thismicroWEBsiteISaMETAPHORforallTHATisNOTdoneYET.html
This was a perfect oppertunity to connect with the kids in the Summer Snowboard camps like Windells. Click on a Cirlce and see what happens.
Maybe a Poster…
Maybe follow us on Twitter…
Either way - its sure to be a great way to attract a few visitors during the often times slow Summer season and pump up the kids for This coming up season!