Ok - so what happens when you mix top notch fine artists, Pabts Blue Ribbon, loud rock n’ roll, soul searching youth, snowboarding, and business?
Welcome to the latest installment of the CAPiTA Snobwoards project. We had a ton of fun working on this project. There is something about the snowboard culture that keeps me young. At one point in time I remember thinking - “what am I doing here in the sound booth making belching noises in my best saprano?” Well just click on the center CAPiTA logo to launch the website Pop-Up window and hear for yourself. In the end we were really pleased with the results. We worked closey Ephraim, main art director for the CAPiTA brand, to create a website that was both playful and functional.
The Flash introduction was definatley one of my favorite elements to work on. The concept was definately off-the-wall. Imagine a rabid foaming rainbow mouth of an invisible dragon who growls at you, but accidently spews up his own tongue, a magic word balloon, and a drools over your face like Niagra Falls. The word ballon turns out to be the main navigation for the website. When the web user scrolls over a link in the navigation our lil’ CAPiTA monster in the upper right corner coughs up the subnavigation like a cat would cough up a hair-ball. - All this in the name of snowboarding.
The true backbone to this website is the Team. These guys are truly amazing individules. They Inspire, Create, and Live Art! Many of the team riders design their own snowboard graphics and softgood products like T-Shirts and Poster Art. One nifty feature I wanted to mention was the talking word baloons on each Rider Team Page. We created a plug-in for Wordpress that displays the latest news from each rider inside of a word baloon so it looks as though they are talking to you while at the same time the content is always fresh with every new update from the rider’s blog.
This year’s product line has already been awarded some of the industry’s top awards for snowboard construction and art direction. In order to really compliment the product line we incorporated a Flash Zoom tool that you can use to view even the smallest details on the boards.
All in all - Snowboarding is about having fun - so maybe that sums up the way I feel about this website. Check out the website when you get a chance and if you are heading up to Mt. Hood - maybe we could car pool. Enjoy the ride!
PS - Thats Blue Montgomery, you can read more about Blue and the origins of CAPiTA Snowboards here.
P.P.S. - Thats a crazy board graphic by Corey Smith - check out more at coreysmithart.com.
